Google is the king of the internet. Most SEO services are designed to help your website climb in Google’s results for any given query. In order to effectively complete this daunting task, it is important to understand how Google works and what Google wants. Luckily, there are many websites devoted to figuring this information out, and a little research will reveal many tips that have landed tons of pages on the glorious first page of results.
Here are three useful hints (straight from Google!) to help you optimize your website:
1. Focus on the user and all else will follow.
Of all SEO services, content creation is probably the most important and the most rewarding in the long-run. Companies that focus on creating amazing content that totally engages their readers drastically increase their chances of being ranked highly by search engines. This is because search engines want to provide users with positive experiences, so any site that delivers engaging and useful information consistently is deemed more valuable. Additionally, people will be encouraged to share your content on their own which will increase backlinks and traffic exponentially.
2. It is best to do one thing really, really well.
Keyword analysis is one of those SEO services that make or break a website. When correctly done, keyword analysis can result in a fully optimized website that ranks highly for all the right things. It will be very apparent to both the search engines and the users what your site is all about, and the traffic that finds you will be the type of traffic that you want. If your site focuses on too many things, keyword research can be difficult and can have bad results. Incorrectly optimized websites are ranked for keywords that attract the wrong type of traffic or worse… no traffic at all. Choose a specialty and optimize your site around keywords related to that specialty. Google will take care of the rest.
3. Fast is better than slow.
People value their time. Google tries to respect its users’ time by providing them with the most useful results possible. If your site is not useful, or if your site takes forever to load, then Google will penalize you with bad rankings. Several SEO services are designed to make your site more useful, and many companies will even analyze your site’s load time and optimize it for you. It might seem trivial, but load time is a very important website attribute.